A judgment free environment is essential for the sales process to start off right. Whether you sell retail, hotels or pharmaceuticals, each sales conversation needs to start with an open mind, especially when the cultural background of the client or customer we meet is different from ours. Check out this article to read how I learned that common sense is culturally biased.

I am thrilled to introduce you to Lubna Ali with our 2nd Interview in this series. Based in Amman, Lubna has been successful at growing business for the Swiss Education Group from the Middle East & North Africa region over the past 8 years. She is an intelligent, warm-hearted and cool-headed lady with an extraordinary sense for organization and has remarkable Executive Presence. So: read it, relate it to your own work and be inspired!

This is a must read! Aurelie Senizergues is a savvy sales person to learn from. Based in Toronto, she successfully develops business for the MICE segment of several international territories. In this interview, she talks about how she manages her time, researches for new business and also gives great insight into what leadership behaviour allows a sales team to do well. Sharpen your pencil and take notes!

The retail industry has moved from Point of Sale to Point of Experience. How can we, in Sales, change the sale into an experience?

Customers are very unlikely to return if your restaurant or store doesn't look and feel clean - take a look at these 7 tips to review cleanliness at your business. 

A goal without a plan is just a wish, so use this 3 STEP guide to review your sales performance of the past 12 months and plan for solid success in 2018. 

There is more than only body language that goes into successful networking, such as researching the attendees of the event beforehand, learning about the industry in advance and setting yourself a goal. But even the best research won’t be useful if attendees don’t feel physically attracted to you and comfortable in your presence. So give this a try!